Brand Harts | Cirro.it

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La marca un nome, simbolo, disegno, o una combinazione di tali elementi, con cui si ... Il brand spesso un asset importante di una societ
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29 ottobre 2016 01:48
La marca è un nome, simbolo, disegno, o una combinazione di tali elementi, con cui si ... Il brand è spesso un asset importante di una società, il brand management è l'applicazione delle tecniche di marketing a uno specifico prodotto, linea di prodotto o marca (brand). Il brand management è l'applicazione delle tecniche di marketing a uno specifico prodotto, linea di prodotto o marca (brand). Lo scopo è aumentare il valore percepito da un consumatore rispetto a un prodotto, aumentando di riflesso il brand equity (valore del marchio o patrimonio di marca). Gli operatori del marketing vedono nella marca la "promessa" implicita di qualità che il cliente si aspetta dal prodotto, determinandone così l'acquisto nel futuro.

Si considera che il brand management sia una disciplina nata alla Procter & Gamble come risultato di un famoso promemoria di Neil H. McElroy.

Un giusto brand management genera un aumento delle vendite, rendendo il prodotto più appetibile rispetto a quelli della concorrenza. Il brand equity è determinato dall'extra profitto che genera per l'impresa grazie all'utilizzo del marchio.
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Terms of use - Socialtools

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Terms of use - Socialtools
Terms of use - Socialtools

Terms of use - Socialtools


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La marca un nome, simbolo, disegno, o una combinazione di tali elementi, con cui si ... Il brand spesso un asset importante di una societ
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La marca un nome, simbolo, disegno, o una combinazione di tali elementi, con cui si ... Il brand spesso un asset importante di una societ
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